THE PLACEMENT COLLECTIVE
RECRUITMENT AGENCY WEBSITE
Flow Cre8tive were briefed to create something professional with a personal and unique spin the design to help set the company apart in a highly competitive industry. The overarching goal of this project was to create a digital presence that not only reflects the professionalism and expertise of The Placement Collective but also enhances user experience for both clients and candidates.
DESIGN STYLE & COLOUR PALETTE
In choosing the colour palette for The Placement Collective's website, we meticulously considered the psychological impact of colours on human emotions and perceptions. The final selection of navy, stone, and white was guided by strategic reasoning:
Navy: Representing trust, stability, and reliability, navy instils a sense of confidence in the users navigating the website. This colour was particularly chosen to convey The Placement Collective's commitment to delivering dependable recruitment solutions.
Stone: The subtle and neutral tones of stone exude sophistication and timelessness. This colour choice provides a balanced backdrop, ensuring that the content takes centre stage while maintaining an elegant and approachable aesthetic.
White: Symbolising purity and clarity, white was integrated to emphasise transparency in The Placement Collective's operations. It also creates a clean and uncluttered visual environment, facilitating easy readability and navigation.
By combining these colours, we aimed to evoke a sense of professionalism and reliability while maintaining a modern and inviting feel.
TYPOGRAPHY
To set The Placement Collective apart from competitors and enhance brand recognition, a unique serif font was carefully selected. The distinctive characteristics of this font add a touch of elegance and sophistication, aligning with the agency's premium positioning in the industry, striking a perfect balance between classic and contemporary and complementing the overall design aesthetic. This thoughtful integration of typography enhances brand consistency across various digital platforms, reinforcing The Placement Collective's identity as a trusted and forward-thinking recruitment partner.
RESULT
Rooted in their core commitment to effortless excellence, we have crafted a seamlessly designed platform that effortlessly reflects sophistication and professionalism of their business.
We take pride in presenting a website that is not only easy to navigate but also effectively communicates their vision of commitment to providing top-tier recruitment services.