COUNSELLING WEBSITE

THE BRIEF

To create an online presence that truly reflects this supportive approach, the website needed to:

• Create a welcoming, calm and reassuring first impression – A soft, organic design with warm neutral tones, flowing shapes, and delicate illustrations to put visitors at ease.

• Enhance clarity and accessibility – A structured yet inviting layout that guides users effortlessly through therapy services, booking options, and resources.

• Reflect the therapist’s approach and specialisms – A balance of professionalism and relatability, ensuring potential clients feel comfortable reaching out.

THE PROJECT

To bring this vision to life, we focused on:

• Classic Wix Editor Website Design - a gentle, neutral colour palette, flowing curves, and subtle hand-drawn illustrations create a sense of calm and trust.

• Clear and Compassionate Content – Copy that speaks directly to the client’s concerns while maintaining a professional yet approachable tone.

• Seamless User Experience – Thoughtful navigation, well-structured service sections, and intuitive calls-to-action make exploring therapy options and booking a session easy.

• Optimisation Across Devices – A responsive design ensuring a smooth experience on desktop, tablet, and mobile.

THE OUTCOME

• An Online Presence That Feels Like an Extension of the Practice – The website reflects the warmth and professionalism of Blue Magnolia Counselling, building trust from the first visit.

• A Clear and Supportive Journey – Thoughtfully designed service sections and CTAs make it simple for users to take the next step in their therapy journey.

• A Platform Built for Growth – The structure allows for future expansion, whether adding new services, resources, or content.