A well-designed website isn’t just a luxury—it’s essential for building trust and brand credibility with your audience. In 2024, customers are more discerning than ever, and first impressions? They happen in an instant.
The moment a visitor lands on your website, they’re already forming opinions about your business based on its design. Studies show that 38% of people will stop engaging with a website if they find it unattractive. So, how do you ensure your site works in your favour? Let’s dive in.
Keep Website Design Clean and Modern
Want to look like a pro? Go for a clean, modern design. Clutter is the enemy! Embrace white space to create an open, inviting look. This makes it easy for visitors to find what they need and feel good about doing business with you.
According to Stanford, 75% of users judge a company’s credibility based on its website design. Outdated or messy layouts? That’s a trust-breaker.
So, what’s a “clean” design? Simple layouts, a tight colour palette, and bold typography. Keep it minimalist to emphasise your brand’s message and direct attention where it matters—like a “Buy Now” button. Wix’s design templates are great for nailing this vibe effortlessly.
Consistency is Key For Brand Credibility
Your brand needs to look the same wherever customers find you—whether on your website, social media, or mobile app. Mixed messages can confuse visitors and erode trust. Keep your fonts, colours, and messaging consistent across all platforms.
And don’t forget mobile! Research shows that 57% of users won’t recommend a business with a poorly designed mobile site. Thanks to Wix’s mobile-optimised templates, your site will look sharp on any device, ensuring a smooth experience for everyone.
Authentic Imagery: Keep It Real
Ditch the overused stock photos. Customers crave authenticity! Use real, high-quality images that showcase your products, services, or even your team. It’s the human connection that builds trust.
Want an extra engagement boost? Try video content! Adding videos can increase conversion rates up to 80%. Wix makes it super easy to integrate videos and photos for a seamless, authentic experience.
Simple Navigation is a Must
Looks aren’t everything—your site needs to function well, too. 76% of users say easy navigation is the most important feature of a website’s design. Keep it simple and intuitive. Too many menu items? Visitors will bounce.
Organise your site with clear, drop-down menus, and make sure visitors can find what they’re looking for in just a few clicks. This helps improve user experience and keeps potential customers engaged.
Stand-Out Call-to-Action (CTA) Buttons
Your CTA buttons should be bold, clear, and impossible to miss! Whether it’s “Buy Now” or “Sign Up Today,” these buttons guide visitors to take action.
A single CTA button on your homepage can increase conversions by up to 25%. Use action-oriented language and place your CTAs in strategic spots throughout your site. Wix’s design tools let you create custom buttons that blend right into your design, making sure visitors know exactly what to do next.
Typography That Reflects Your Brand
Fonts speak louder than you think! Choose typography that reflects your brand’s personality—are you bold and modern or classic and traditional?
Stick to simple, readable fonts that look great across all devices. Wix’s web-safe fonts make this easy while keeping your brand looking sharp and professional.
Speed and Performance: Faster is Better
A slow website can tank your credibility. As page load time increases from one to five seconds, the chance of a visitor leaving skyrockets by 90%. Yikes! Speed is crucial to keep visitors.
Wix helps optimise your website’s performance by compressing images and making sure it loads fast across all devices. The quicker the site, the more likely people will stay.
This is how you design a website for brand credibility
In Conclusion
In 2024, stunning website design is essential for small businesses to build brand credibility and trust. A clean, consistent, and well-structured website can improve user experience and lead to loyal customers. With Wix, even the smallest businesses can create beautiful, professional sites that stand out.
Ready to level up your design? Flow Cre8tive is here to help you build a stunning, impactful website that builds trust and grows your business. Contact us below to get started.
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